L’OYÉ Cosmetics
L’OYE opent its first store
L’OYÉ Cosmetics has opened its first store on the Demer in Eindhoven, and the result is truly something to be proud of! The store isn’t just a place to buy products, but an experience that brings the unique vibe of L’OYÉ fully to life. A WOW-experience, made possible in part by our techniques in lighting, sound, and visuals!
These techniques make the difference:
The stylish and functional design of the store comes from MAST. We built upon this with our techniques, which perfectly tell what L’OYÉ stands for: accessible beauty in an environment that inspires and surprises.
- Custom-made, pixel-controlled light walls for a warm, inviting atmosphere that can adjust the look with just one click of a button.
- Strategically placed displays that translate the community concept into inspiring content, connecting with different visitors and their beauty journey. This content is always clearly visible – even in bright sunlight.
- A sophisticated audio system that creates the perfect atmosphere without being dominantly present.
Light, sound and video tell the L’OYÉ Story
In the L’OYÉ Beauty Store, everything comes together: a well-thought-out design, perfectly integrated technology, and a brand that dares to surprise. Light, sound, and video tell the story of L’OYÉ. In collaboration with To Build, who acted as the main contractor and brought MAST design to life, and with 2Finish Interiors and Mazurel Installatietechniek, we’ve created a next-level retail experience! And above all: a place where everyone feels welcome to discover beauty in their own way.
Want an optimal brand experience in your store too?
Make an appointment with our expert Mitchel
Visit our showroom